The Good Idea and Good Resources Business Plan Workbook

I just saw this book by Richard E Hall "The Good Idea and Good Resources Business Plan Workbook". In a weak economy many unemployed decide to tackle their own business and the tools and skills needed are laid out in this book. Simply stated, a good business consists of a good idea and good resources. There are six elements of the Good Idea 1) Products or Services 2) Customer Profiles 3) Competition 4) Differentiation 5) Advertising and 6) Sales. There are 6 elements of Good Resources 1) Ownership 2) Financial Model 3) Staffing 4) Funding 5) Facilities and 6) Balance Sheet. Together these 12 elements create the business model and by thinking through each of them you can develop a comprehensive business plan.
The author does this with worksheets for each of the twelve steps and as you follow each you develop a business model and each worksheet can be transferred directly to the Business Plan as appropriate. This is a "Learn and Apply" book. As you learn each step you apply the information to your specific business in the worksheet and untimately produce the desired end product, the business concept and the business plan.
The author is an entrepreneur, has written books and given seminars on business planning as well as how to write a business plan. This process is simple but comprehensive and is a great exercise for the budding entrepreneur as well as the small businessman who wants to look at his business objectively with the purpose of growing and expanding.
BTW the local Score Chapter in conjuction with the WVSBDC will be doing a seminar on this book in Parkersburg, WV in May and in Glenville, WV in June.